Creating captions and verses appropriate to each design has always been a Simon Elvin strength. Under the guidance of the verse Editor, decisions are made about the actual text to be featured and the typestyle in which it is to appear.
The Reproduction Process
To enable each piece of artwork to be printed, it needs to go through the reproduction stage. This breaks the artwork down into a format the printers can understand and work from. At least 12 cards are normally printed on a sheet, and the computerized repro process produces the large proof sheets showing the appearance of the cards once printed. Each of these sheets undergoes careful scrutiny by the company's production controller, who compares colours on the proofs with the original artwork.
And So To Print
Simon Elvin cards are printed on state of the art six colour printing presses costing almost £2 million a piece, which, at the touch of a pre-set computer button, can each print over 100,000 cards an hour.
Having been printed, the cards are then embossed and shape cut in sheet form, before being individually cut out and folded.
The Finishing Touch
Appropriate use of finishes has always been a feature of Simon Elvin ranges. These complement and enhance the original artwork to provide even better value for money in the finished cards. The most popular of finishes are hot foil, glitter and virko. Every card is then individually film wrapped to ensure it remains in pristine condition.
Efficient, computerised racking systems, internal lifts and six loading bays enable orders to be turned around very fast indeed. The cards are stored in the 50,000sq.ft. Simon Elvin warehouse, before being dispatched to approved Simon Elvin distributors on the company’s own fleet of trucks.
Simon Elvin cards can be found in large numbers in almost every independent retail outlet stocking cards as part of a wider range of offerings, as well as in specialist card shops. The attraction for retailers is the tremendous quality and value for money that, for some 30 years now, have made the Simon Elvin brand 'Britain's Favourite Cards' for millions of consumers nationwide.